​The IRS has special procedures in place for recognizing a group of organizations as tax-exempt if they are affiliated with a central organization. A group exemption can reduce the administrative burden on multiple related organizations, but it can also be difficult to navigate if there is a breakdown in communications or the relationship between the central organization and one of the subordinate entities. 

​So just how does the group exemption work? And how can organizations avoid pitfalls in navigating this complex relationship?

Too many small business owners assume that just because something is on the internet, it must be free to use. For example, have you ever:

• copied and pasted an image from a Google search to use on your website?
• used an image from a stock photography database without reading the licensing terms?
• created a video for your social media and used music that you acknowledged you didn’t have the rights to?
• streamed music in your place of business without having a business account with your streaming service?

​In each of these instances, your business is likely to receive a nasty cease and desist letter accusing you of copyright infringement and demanding the immediate payment of money damages. 

When you are working hard to build a brand, it’s easy to say “just trademark everything…name, multiple logos, slogans.” And in a perfect world, you should trademark every aspect of your brand. But in the real world, trademark registrations are not cheap, especially on a start-up budget. And multiple trademark registrations won’t matter if you aren’t also making sales, hiring staff as you grow, and improving your product or service.

So if budget is an issue, what should you trademark first? Your name or your logo?

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