Innocent infringement is a common, though misunderstood, response when your business or nonprofit is accused of copyright infringement. Perhaps you’ve received a cease and desist letter demanding what seems like an exorbitant fee because of a picture posted on your website or music used in a social media campaign. Maybe you’ve even responded to the letter and pointed out your “innocence” and removed the offending content.
But is that enough to really solve the problem and settle the matter? In most cases, no.